Delhi – itel expands its Indian feature‑phone lineup with the itel Care, a budget‑friendly handset priced at ₹1,499 that is built specifically for seniors who prefer a simple, dependable mobile experience.
The phone features a 2‑inch magnified screen paired with oversized tactile keys. Its UI relies on extra‑large icons, making everyday actions such as dialing, reading messages and scrolling through menus effortless.
Red Emergency SOS Button on the Back
A vivid red SOS button sits on the rear panel; holding it for roughly two seconds triggers an immediate alert. The device automatically sends a pre‑written message to up to five contacts selected by the user, then calls each number in turn, ensuring help reaches family or caregivers quickly.
Built‑In Voice Assistant in Hindi and English
itel equips the handset with King Voice, a native voice assistant that reads out menu items, incoming calls and text notifications. Users can toggle between Hindi and English, allowing them to operate the phone without straining to see tiny on‑screen text.
Amplified Speaker and AI Noise Cancellation
Audio clarity is enhanced by a 2030‑size box speaker and a dedicated power amplifier. The phone also integrates AI ENC (Environmental Noise Cancellation), which drowns out background chatter for crystal‑clear conversations even in noisy environments.
Power is supplied by a 1,150 mAh battery and recharged via a modern USB‑Type‑C port. A modest VGA camera and a dual‑LED flashlight cover basic photography and illumination needs.
Classic Feature‑Phone Utilities
Beyond senior‑focused tweaks, the itel Care retains familiar tools: a wireless FM radio with recording capability, Bluetooth connectivity, and a standard 3.5 mm headphone jack. It supports a single 2G SIM and offers expandable storage through a microSD slot that accepts cards up to 32 GB.
With its combination of large, easy‑to‑press controls, spoken guidance, rapid emergency outreach and amplified sound, the itel Care positions itself as a no‑frills, trustworthy companion for users who value simplicity without losing essential connectivity.


